ERIN COHEN
Human-Centric SaaS Marketer
DETAIL ORIENTED
Details are critical in a marketer's world. They are present when gathering and analyzing data, building strategies, project management, creative production, and presentations. With Erin's strong attention to detail and unique ability to develop a deep understanding of the market she is targeting, she ensures all areas of her work are met with equal rigor. Some examples of such work are below.
EXAMPLES
TREND REPORT
In targeting a new vertical for the business, we leveraged our internal insights of other verticals and created this trend report. All details in terms of related blog posts, flow, emails, landing page, ads, social posts were all integrated with A/B testing included to get the best results of the target. See the full doc here.
SMALL BUSINESS MONTH
Yellow Pages for Business ran its first-ever social media campaign to celebrate Small Business Month in 2016. Four tutorial videos were created with industry experts and each expert hosted a Facebook Live segment discussing best practices and giving the opportunity for small to medium sized businesses to ask industry leaders their digital marketing questions. This campaign brought 30x more traffic than the average month.
USER EXPERIENCE
With multi-million YPDine users a month, it is critical to optimize the app and website for both B2C and B2B visitors to ensure great user experience. Through A/B testing, trials, and other testing the app welcomes continued monthly growth.
SIZE DOESN'T MATTER
Size Doesn't Matter (SDM) highlights arts, culture, innovation, celebrity life, food, travel, and LGBT life Israel, with a special focus on its favourite beachside city, Tel Aviv. The brand's blog features insider events in Israel, new technologies, emerging artists and performers, exclusive interviews, and coverage of Israel-related events taking place in Canada. Through photo exhibits, film screenings, wine and cheese events, TLV-themed parties, pride celebrations and much more, SDM brings the Tel Aviv vibe and Israeli love straight to Canada.
CIJA REBRAND
CIJA, in its current structure, started in July of 2011. Within four years, the organization had two complete rebranding exercises and one reskin. The last rebrand included in-depth research and brainstorming. It was launched August 2015, modernizing the organization's image and streamlining the digital user’s experience.